BRAND/ UI CASE
New brand for BC Platforms
Brand workshop, visual concept, logo, brand book, website design, newsletter templates, illlustrations...
Overview
BC Platforms, a global technology leader, wanted to renew their brand and website in 2025. At Genero, we had the privilege of collaborating closely with them to create an inviting and cohesive experience. Together, we crafted a digital presence that resonates with their audience.
Benchmarking & Concept, visual workshop
Gathering inspiration and ideas is always so much fun. Quite often I end up doing three different concepts and present them as moodboards or styletiles or even as a landing page. I also look at competitors, especially to make sure my ideas for the brand visuals will be unique. In this case we worked with three different concepts and sketching on a logo that would fit the desired outcome.
Final brand assets & concept
In the end we decided to go with a concept built on shapes, gradients, colors and a icons. Illustrations are an important part of the final result. Colors that works in different applications are essential and accessibility a must as always.
Website
The final website is coherent and follows the brand book created.
